Instagram for Artists

Smart Sustainable Social Media To Grow Your Audience Not Your Screen Time


If you want to make Instagram work for you without spending all your time working on your Instagram, this workshop is for you! For artists, Instagram can be a powerful platform for sharing your work with the world... and a huge, frustrating time suck. And the rules keep changing! If you’re not getting the results you want, or you're frustrated with social media marketing, it’s time for a new approach.


Learn what works for artists on Instagram in 2022 and beyond, including how to grow an authentic audience for your art, create content quickly, and build a social media presence that is supportive and sustainable, online and in real life. Harness the power of Instagram on your own terms, to create better buyers of your art,  and build habits that grow your ‘gram without losing your creative flow.


In addition to building your own strategy, this workshop will cover the essentials of:


  • Your bio and grid
  • Hashtags
  • Post frequency
  • Engagement
  • Creating content quickly and easily
  • Photos, stories, reels - how they work in 2022, and why each one is useful
  • Why going viral isn’t great(and when it might be)
  • Exclusive tips from professional artists with thriving social media accounts
  • What’s truly worth your time as an artist on Instagram


You can grow your audience without getting lost in the scroll, and share your art online without spending all day on your phone. It’s not about getting a million followers or a viral video. It’s about creating a space that supports your creative practice and attracts real-world investment in your art. There is a better way, and this workshop provides a framework for working artists to make Instagram a useful and sustainable part of a creative practice.


Tuesday, Oct.25, 2022  - 6:30-8:00pm

Investment: $45

To register: or please contact Heather directly at

Materials: Students should bring a notebook or digital device for note-taking and in-class exercises. Students will also receive take-home materials with tips and resources to take home.



About the Instructor:

Heather Hollingdale is a photographer and social media consultant who’s been helping artists and creatives navigate online media platforms with confidence for 8 years. She believes in social media strategies that are authentic, efficient, and supportive of real world connections.